First of all the big questions: what problems are we solving and for who? Then: how are we going to move forward, do we make an MVP? Which features will be included in this minimal version of your app idea? Are we going to build a native app, or do we use a hybrid approach, or should we make a web app? This is the easy part. When you’re ready to launch, the hard part starts, how do we reach our users? PR, news letters, advertising, there are so many options… And the: keeping your users active, reacting to user feedback, pivoting to better ideas… It’s really easy to come up with ideas for apps… But it’s really hard to make apps that will be used. If you’re looking for someone with in depth experience with all the ins and outs of this process, you’e loking at him.